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Post by concerned on Feb 19, 2008 10:31:05 GMT -5
Has anyone else noticed the new Medicaid Health Plus signs in the CENTRO bus shelters. They feature a black man(father) and his daughter. Why do the people who represent Medicaid Health Plus have to be BLACK. It just anoyed me when I saw it and will continue to upset me until they are taken down.
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Post by bobbbiez on Feb 19, 2008 10:43:06 GMT -5
Because I don't look good in pictures  . Only kidding. Honestly, I really didn't notice. Does that tell you something? Actually I don't see a problem with it. If I felt I took a good picture I wouldn't mind my mug on a poster. Some even get paid to be models for advertisements. Could use the extra cash to. ;D |
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Post by Clipper on Feb 19, 2008 12:06:34 GMT -5
Tain't but a pigmentation thing! They could avoid all this turmoil if all ads were to be touched up to feature green or blue people. Then there would be no issues with racial inferrences. Perception could be that they are inferring negatively that blacks are the majority of medicaide recipients, or it could also have been aimed at drawing the attention of some blacks that are not aware of that particular program, and could be helped by it.
Like the old addage, you can please some of the people all of the time, you can please all of the people some of the time, but you cannot please all of the people all of the time.
Just a pigmentation thing. Could even be the advertiser and his grandaughter.
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Post by frankcor on Feb 19, 2008 12:37:58 GMT -5
I just hope the models were paid the going scale.
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Post by Clipper on Feb 19, 2008 15:03:19 GMT -5
I don't know what the going scale is, but if I were to be the model, they would have to increase the size of the bus shelters, haha.
I might make them pay me by the pound, or my square foot for the space my image would fill.
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Post by frankcor on Feb 19, 2008 19:38:58 GMT -5
That's an original concept, Clipper. If that really were the case, all of today's super-models would probably be looking for other work.
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Post by dgriffin on Feb 19, 2008 20:14:50 GMT -5
I'll bet the ad agency has an ad campaign plan where, over time, a variety of ethnicities and races are featured. Also, it could be a test to see if bus shelter banners attract blacks, a legitimate segment of the marketplace.
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Post by Disgusted-Daily on Feb 20, 2008 1:09:56 GMT -5
This is the best! People cry about employing the blacks. Their employed. How does someone see anything racial about this? Who really cares who is doing the add.
These kind of post frustrate me to no end.
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Post by Ralph on Feb 20, 2008 1:43:07 GMT -5
I think the point here was that black folks are being portrayed as "poor enough" to be on Medicaid, or perhaps are the ones which are most likely to apply for it?
Which is really as far from the truth as can be. My wife has MS and disabled. She receives both Medicare and Medicaid because of her disability.........not because she is poor.
But in the end, I think if we look around enough we would find like posters with whites, hispanics and other folks on them as well.
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Post by frankcor on Feb 20, 2008 7:05:09 GMT -5
Todd, I can see how it may appear racist to use African-Americans on an outreach for Medicaid-subsidized health insurance for children. But I don't see it necessarily as an implication that all African-Americans are on Medicaid.
If a large proportion of Medicaid participants are African-Americans in Central NY, then it makes sense to use models more likely to attract the target population to the ad. I guess I'd have to know the demographics of the target population before I could make a judgment on whether or not the ad designers were racist. It could also be viewed as a success of equal opportunity in the modeling business.
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Post by Disgusted-Daily on Feb 20, 2008 11:36:48 GMT -5
When I look at an add whether its on a billboard, magazine, TV etc etc the last thing that comes to mind is race. How can we possibly end the racial war when we continue to feed it.  |
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Post by bobbbiez on Feb 20, 2008 13:43:16 GMT -5
Here, here todd! You are soooooooooooooo right and hit the nail on the head with a direct hit. Way to go.  |
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Post by Clipper on Feb 20, 2008 15:27:53 GMT -5
Amen Todd!
Yeah Frankcor. Supermodels would be out of work. They look like flesh colored soda straws with two strategically located pimples anyway, LOL!
Give me a woman I don't have to shake the sheets to locate in the dark, haha.
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Post by bobbbiez on Feb 20, 2008 15:57:10 GMT -5
I hear that Clipper. I'm sure you're good at that. ;D I hear you're in the dark most of the time anyways.  |
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Post by concerned on Feb 20, 2008 18:49:37 GMT -5
mabe a pimp and his hoooo.
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. Only kidding.
