Post by Atticus Pizzaballa on May 15, 2024 11:14:30 GMT -5
These jeans that make you look like you wet yourself cost $800 – and sold out. Why?
Jordanluca, a high-end fashion brand, has sparked discourse on TikTok and other social media sites for a pair of jeans it released as part of its Fall/Winter 2023/2024 collection. Priced at over $800, the jeans appear normal in every way − save for stains on the crotch social media users say make the wearer look like they wet themselves.
"Where are we going as a society when this is high fashion?" one TikToker asked. "At first I thought these were fake," said another. "It makes me wonder the psychology of the people who are buying it," another said. " ‘Pee Stain’ Denim," declared an Instagram user.
Yet, the online mockery hasn't seemed to hinder sales. A lighter-wash version of the jeans, priced at $814 online and featuring "a stonewash stain on the crotch" per Jordanluca's website, has sold out. Jordanluca did not immediately respond to USA TODAY's request for comment or provide information regarding how many pairs of the jeans were made.
According to fashion experts, the pricey pants' popularity shouldn't surprise anyone. After all, with the way fashion is trending, subversive looks are in. Plus, people strive to show just how little they care about social norms or expectations − even if they shell out major cash in doing so.
"The basis of coolness is not caring," says Lorynn Divita, an associate professor of apparel design and merchandising at Baylor University and the author of the book "Fashion Forecasting." "I can't think of anything that screams 'I don't care' more than proudly wearing a pair of jeans that lets people think, at least at first glance, that you've peed your pants."
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Why did Jordanluca's jeans sell out?
Though they may repel many, crotch-stained jeans provoke several other responses too.
The first is conspicuous outrage, which involves rebellion against social norms. This, Divita says, is signaled by both Jordanluca, for making jeans "so in your face you can't ignore them," as well as by customers, who show they don't care what others think when they purchase a pair.
"These (jeans) have a huge social risk, but it's flipping the script on its head," Divita says. "People actually are fine with people doing a double take and thinking that they wet their pants."
The jeans also demonstrate conspicuous waste, which Divita describes as "literally broadcasting to the world that you have so much money, you don't care about buying things that look new."
"Normally, a purchase like this requires a lot of thought and maybe some saving," Divita says. "For people who don't have as much disposable income, they value high-end brands, and they try to keep them really nice. For wealthy people, what's harder to achieve when you can buy all the nice new stuff in the world (is) stuff that's distressed and broken in. We always want what we can't have easily."
www.aol.com/jeans-look-wet-yourself-cost-114836791.html
Bring me your jeans and I'll be happy to do this for you for the unbelievable price of $50.99.
