Post by dave on Aug 25, 2016 4:24:50 GMT -5
This is from IBM's Center for Applied Insights and appears in an online advertising package for i2 iBase, an intuitive intelligence data management application that enables collaborative teams of analysts to capture and analyze data from many sources. Users tasked with company security apply the software tools to search for patterns and complex trends indicating fraud and other problems.
In this article the author analyzes how many of a particular blind toy grouping a customer would have to buy in order to obtain a complete set of the Shopkin toy.
Data science meets Shopkins
by Derek Franks
Recently, I went to dinner with some coworkers, and they talked about how their daughters are both into Shopkins. Since I had no idea what Shopkins were, they explained to me that they’re little collectible figurines based on various food and home goods. An entire set would include about 150 figurines. And they’re sold “blind,” typically in two-packs, so you never know which figurines you’re purchasing.
After a couple of quick Internet searches, I was floored by how popular these toys are. As an example, I came across this 58-minute video of somebody opening a case (30) of these two-packs. It has over 9 million views. Let me say that one more time: an hour-long video of somebody doing nothing but opening up packages of Shopkins has over 9 million views.
So these toys are obviously really popular, but the most interesting part of this to me is the blind two-packs. This sales approach begs the question: how many packs need to be purchased to collect the entire set? Since they come in pairs, the bare minimum to collect all 150 Shopkins is 75 packs. But realistically, we know there are going to be some duplicates. You would need to purchase more packs if you want to collect all the figurines. But how many more exactly?
Continue HERE:
ibmcai.com/2016/03/03/data-science-meets-shopkins/
In this article the author analyzes how many of a particular blind toy grouping a customer would have to buy in order to obtain a complete set of the Shopkin toy.
Data science meets Shopkins
by Derek Franks
Recently, I went to dinner with some coworkers, and they talked about how their daughters are both into Shopkins. Since I had no idea what Shopkins were, they explained to me that they’re little collectible figurines based on various food and home goods. An entire set would include about 150 figurines. And they’re sold “blind,” typically in two-packs, so you never know which figurines you’re purchasing.
After a couple of quick Internet searches, I was floored by how popular these toys are. As an example, I came across this 58-minute video of somebody opening a case (30) of these two-packs. It has over 9 million views. Let me say that one more time: an hour-long video of somebody doing nothing but opening up packages of Shopkins has over 9 million views.
So these toys are obviously really popular, but the most interesting part of this to me is the blind two-packs. This sales approach begs the question: how many packs need to be purchased to collect the entire set? Since they come in pairs, the bare minimum to collect all 150 Shopkins is 75 packs. But realistically, we know there are going to be some duplicates. You would need to purchase more packs if you want to collect all the figurines. But how many more exactly?
Continue HERE:
ibmcai.com/2016/03/03/data-science-meets-shopkins/
