Post by dgriffin on Nov 14, 2008 19:42:16 GMT -5
How Obama Won
Battle Plans. How Obama won - The New Yorker
November 10th, 2008
By Ryan Lizza - The New Yorker
"Last June, Joel Benenson, who was Barack Obama’s top pollster during his Presidential run, reported on the state of the campaign. His conclusions, summed up in a sixty-slide PowerPoint presentation, were revealed to a small group, including David Axelrod, Obama’s chief strategist, and several media consultants, and, as it turned out, some of this research helped guide the campaign through the general election."
"Another finding from this initial poll had clear strategic implications: the economy concerned the U.F.G.s (“up-for-grabs” voters) more than any other issue, and on that question neither candidate showed particular strength. In addition, the U.F.G.s were fed up with Washington and, especially, with George W. Bush. Based on those insights, Benenson came up with some recommendations, among them “Own the economy” and “Maintain an emphasis on changing Washington.”
www.ethiopianreview.com/content/6483
Battle Plans. How Obama won - The New Yorker
November 10th, 2008
By Ryan Lizza - The New Yorker
"Last June, Joel Benenson, who was Barack Obama’s top pollster during his Presidential run, reported on the state of the campaign. His conclusions, summed up in a sixty-slide PowerPoint presentation, were revealed to a small group, including David Axelrod, Obama’s chief strategist, and several media consultants, and, as it turned out, some of this research helped guide the campaign through the general election."
"Another finding from this initial poll had clear strategic implications: the economy concerned the U.F.G.s (“up-for-grabs” voters) more than any other issue, and on that question neither candidate showed particular strength. In addition, the U.F.G.s were fed up with Washington and, especially, with George W. Bush. Based on those insights, Benenson came up with some recommendations, among them “Own the economy” and “Maintain an emphasis on changing Washington.”
www.ethiopianreview.com/content/6483